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Shape the Future



In the latest NCUB quarterly ‘Showcasing Collaboration’ series ‘SHAPE the Future’ showcases a series of impactful collaborations between universities and businesses, demonstrating how SHAPE partnerships are sparking innovation across diverse sectors.


From arts transforming housing, to accent bias being challenged in the workplace, these case studies highlight the vital role of the humanities in addressing complex societal challenges.


The value of creativity, critical thinking, and cultural insight is becoming ever more apparent. The ten case studies featured exemplify the commitment of NCUB members to harness the power of the SHAPE subjects for the benefit of society. These collaborations are not only reshaping industries but are also offering new perspectives on how we engage with the world around us. In a time when the need for adaptable, human-centred approaches is growing, the importance of SHAPE in business cannot be overestimated. Whether through uncovering hidden histories, re-engaging children with literature, or pioneering financial regulation reform, these projects are transforming how businesses and people think and operate. 


This booklet serves as a reminder of the rich potential that SHAPE collaborations hold in building a more inclusive, creative, and innovative future. By continuing to foster these partnerships, universities and businesses can unlock fresh opportunities and lead the way in addressing the critical challenges of our time.


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